by Wayne Whitesides – All things SPIN
Spin the District’s Union City Gravel Gran Fondo is offering free entry to its 100- or 150- mile gravel races! The first 100 men and 100 women who have placed in the top 5 of ANY +50-mile gravel race between September 22, 2019 and September 16, 2020 are invited to register free of cost. Are we crazy? What’s gotten into us? It’s simple. We want this year’s Gravel Gran Fondo to be the toughest yet. The more tough competitors, the tougher the race. It makes sense to us.
If you’re sold and ready to blaze a trail on our course, you can email us now if you’re a Top 5 rider to get your code, and we’ll see you in a few months. (Don’t forget to show us where we can find your results) If you still think we’re nuts, read on for a personal explanation from one of the founders Wayne Whitesides, pictured below (left). (right) Madeline Larsen Pearce – 2019 Toughskin150 winner
It’s more than just a gimmick.
I think fellow promoters can agree: gravel riding has officially exploded in the U.S.! It’s happened to such a degree that cycling’s governing body, the Union Cycliste Internationale, recently announced they have their “eye” on gravel. In other words, they want to standardize gravel riding events for their profit—and could inevitably ruin them in the process. Overregulation will make gravel events sterile and bland. Yet it is the lack of rules and the uniqueness of rides/events that has always attracted riders to gravel. People ride for the experience and plan their year around specific, story-worthy rides. Those seeking the “path less traveled” do not want cookie-cutter gravel rides that blend together.
The best of the best???
When your event sells out in minutes or becomes so popular that you have to pick random people out of a hat, you are bound to leave quality riders sitting on the sidelines. These riders are left to choose a new path. In doing so, you’re limiting the quality of your field and defining the experience people have. (unless you’re just wanting to ride to ride, we’re not here to judge how you ride the event) Not to mention, lotteries give riders anxiety. ‘Did I get in?’ ‘Did my buddies who were going to split travel costs with me get in?’ ‘Do I need to start scouring the web to buy someone’s golden ticket who can’t go after all?’ It’s a risky line in the sand that promoters are willing to make in order to sell out. Of course, we want to break registration records, but not at the expense of race quality.
Our free entry helps address this potential problem. We want you to know who else got in, and to know you will be standing shoulder to shoulder with the legends of this sport. This is all in an effort to launch your experience to the stars! You spent a lot of money and made a big commitment so it makes sense you want to ride with the best. Even if you are a “Fred” like me just hoping to finish before the time cut, riding with quality riders elevates the experience. Last year at DirtyKanza, lining up next to people I fanboy over and then reading about their epic race battle for days to come is something I will never forget. Just breathing the same rarefied air as female champ Lael Wilcox, or Stentina Howes, and eventual men’s winner Colin Strickland made my 19-hour journey through hell worth every second. Did we mention we already have Ashton Lambie qualified – duh – and signed up to race the Toughskin150? He’s coming with our 2019 Velodrome Champ, John Croom, who’s out to prove he’s got the brass to win our Big A$$ Belt.
Long story short: It’s part of our trifecta experience
We’re offering free registration to a fourth of our fields for the best of the best to ensure that the quality of our Gravel Gran Fondo is nothing short of primo. Of course, it’s only a portion of your overall experience. Our courses are as tough as nails and guaranteed to challenge anyone, and our weekend experience is second to none. In an ever-crowding market, you have to stand out. We want to stand out with the best and make your Spin the District experience the trip of the year, or dare we say, lifetime!!!
Are you a top 5 rider? Please email us with at least one top 5 placing from September 19, 2019 through September 20, 2020, and let’s get you on the list.
Do you want to ride against the best? Let’s get you over to registration (opening February 28).